Blame it on inflation, but the Girl Scouts will be asking their loyal cookie fans to cough up a little more money to keep the troops running, the organization has announced.
So far, the Girl Scouts of Eastern Massachusetts, Los Angeles, San Diego, and Hawaii, have all raised the price of a box of cookies to $5 from $4 — which has apparently prompted 47 percent of those polled to decide that they will no longer be buying Girl Scout Cookies, according to a recent survey conducted by CNBC. A more level-headed 35 percent of people said they would continue to buy the cookies, while the rest were undecided.
In an interview with the network, Jan Goldstein, the chief marketing officer at Girls Scouts of Eastern Massachusetts, explained that the dollar increase was motivated by concerns from volunteers that, despite the resilient popularity of the cookies, profits were too slim.
“The number one factor was us hearing feedback from adult volunteers that girls had such a great experience selling cookies, but they weren't earning enough money from them,” Goldstein said.
The increase will allow those troops to earn 90 cents per box of cookies, from 62 cents.