Seamless or GrubHub used to be the go-to for hungry New Yorkers looking for ramen, pizza, or whatever-delivery, but now the market is flooded with delivery start-ups like David Chang’s Maple, Caviar, and even Uber, which is getting in on the delivery game.To compete with the New York-centric takeout saturation, Seamless has announced that it will be expanding its new turnkey service to the outer New York boroughs.
“New York is the mecca of food delivery, and that's in large part because Seamless transformed online and mobile ordering in the city," said Matt Maloney, CEO of Seamless in a statement. "But the city's takeout culture extends far beyond Manhattan to the outer boroughs, where some of today's most unique and innovative restaurants are making amazing food. We're proud to bring fast, professional delivery to restaurants in Brooklyn and Astoria that did not previously operate their own service, and to bring more local favorites to our outer borough diners."
Now, for a flat delivery rate of 99 cents, Brooklynites and Astoria residents can order from 10 different restaurants in those boroughs including Mighty Quinn’s Barbecue and Original Ramen Burger and receive their food in 30 minutes or less. The delivery rate could make Seamless more competitive in New York again because other delivery services charge higher rates.