Is Salted Caramel in and Pumpkin Spice Out? New Data Says Yes
As the last days of summer wither away, we know what’s coming: autumn, aka pumpkin spice everything season, where all of your lattes, Peeps, ice cream, and even English muffins will taste like nutmeg, cinnamon, and pumpkin.
But according to data from MyFitnessPal, the calorie-counter and food diary app, we’re getting pretty tired of this one-trick seasonal pony. Pumpkin spice consumption has decreased for the first time, dropping 7.3 percent since last year, indicating that we may be seeing “the backside of a trend.”
Pumpkin spice’s popularity may not be finished quite yet, as we seem to witness new pumpkin products every year, like pumpkin spice latte M&M’s.
But the data does suggest that a new autumnal essence could be claiming the fall flavor throne: salted caramel. Salted caramel consumption has been booming, data says, with MyFitnessPal users logging this sweet and salty flavor all year round, but particularly in the fall. The percentage of salted caramel consumption is actually five times what it was just two years ago.