If you think that crackers and music don’t mix, think again — Ritz launched its latest campaign and it perfectly merges the snack with a classic ‘80s song, “You Got It (The Right Stuff)” by New Kids on the Block.
“We know that good food and good music go hand in hand to make an occasion extraordinary, so we're thrilled to be teaming up with some of the hottest contemporary musicians to bring our campaign to life,” Lauren Sella, director of RITZ Equity for North America, said in a statement. “An iconic cracker and an iconic song? It's a no-brainer.”
The first ad in the campaign features musician Spencer Ludwig and his take on the song.
“When the fundamentals are there, you can build something really unique,” Ludwig said. “That spirit of bringing people together is something I share with RITZ, and why I was so excited to be a part of this campaign.”
Ludwig will also be featured on a new music and food show called Recipe Remix for Amazon Echo and Google Home where he’ll use RITZ Crackers in a meatloaf recipe.