Flickr / Nate Steiner / CC0 1.0

Quaker Oats Is on the Hunt for Its Newest Flavor

There is $250,000 up for grabs for the Bring Your Best Bowl contest

Quaker invites oatmeal fans nationwide to submit their best recipes for the Bring Your Best Bowl contest. From now through March 12, customers can enter their unique recipe using two to five ingredients online, for a chance to win $250,000 and inspire the newest Quaker Oats oatmeal flavor, according to a release. The Official Rules state that entries are judged based on originality and creativity, realistic execution and potential as a flavor, and on simplicity and ability to appeal to mass audiences.

After the entry period ends, three finalist flavors will be developed by Quaker and revealed on or around National Oatmeal Day: October 29. The selected flavors will be available in stores across the country for people to taste. An online vote will then commence, and the winning flavor will be revealed in February 2017.

Joe Silverman, senior marketing director of Quaker Foods North America, says, “At Quaker we are always looking to find new ways for people to enjoy oatmeal. The Bring Your Best Bowl contest gives people an opportunity to show us the next great oatmeal flavor. We can't wait to see how creative America can get and know people will spoon up some delicious submissions.”

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