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Craig Barritt/Getty Images for Oreo

Oreo Launches Dunk Challenge With Christina Aguilera and Shaquille O’Neal

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The campaign also features professional soccer player Neymar da Silva Santo, Jr.
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Craig Barritt/Getty Images for Oreo

The campaign will roll out to 50 other countries around the world.

The iconic dunking ritual of America's No. 1 cookie is leading the brand’s latest campaign, the OREO Dunk Challenge, which launched today in the United States.

The challenge will feature three stars: pop singer Christina Aguilera, Basketball Hall of Famer Shaquille “Shaq” O’Neal, and Brazilian soccer player Neymar da Silva Santo, Jr.

OREO sees the world with childlike wonder and our iconic dunking ritual is the purest articulation of that vision,” Justin Parnell, global brand director of OREO, said in a statement.

“When you dunk an OREO cookie in milk, you’re releasing a bit of childlike wonder from within, and it’s those types of moments that our brand was built on. We’re thrilled to inspire fans to dunk OREO cookies on a global scale and inspire more moments of play and wonder around the world.”

Dunkers can participate in the challenge by sharing their Oreo cookie dunk on Twitter and Instagram using #OREODunkSweepstakes for a chance to win a VIP trip to New York or Los Angeles.

Fans can also enter the sweepstakes by commenting on the Oreo Dunk Challenge Facebook post.

To celebrate the launch of the campaign, cookie-lovers had the chance to dunk with O’Neil at Chelsea Market in New York City, where the original Nabisco bakery was located and the first Oreo cookie was made.

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