For $100, the cardholder gets “access to unlimited pasta, homemade sauces, pasta toppings, soup or salad, breadsticks and Coca-Cola soft drinks.” In short: unlimited amount of pasta, unlimited number of times, within the promotion period lasting seven weeks.
This is the third year of the promotion. The first year, 1,000 passes were sold, and last year, 2,000 were sold. Last year, all passes were gone in less than a minute.
“Within seconds of last year’s Pasta Pass sale beginning, our most enthusiastic fans clicked ‘purchase,’ becoming part of an exclusive club and the envy of pasta lovers everywhere,” said Jose Duenas, executive vice president of marketing for Olive Garden. “We know there are more fans than there were Pasta Passes so we’re expanding the club tenfold to give more guests an all-access pass to our most popular promotion of the year.”
The chain will be auctioning off additional Pasta Passes on eBay, and 100 percent of the proceeds from the eBay sale will be donated to Feeding America.