Noodles & Company has plans to test out delivery and kids menus.
The decision comes after the fast-casual chain’s stock price fell nearly 20 percent on August 7, according to Nation’s Restaurant News. The Colorado-based chain also noted a 0.5 percent-decline in sales at franchised locations.
Kevin Reddy, chairman and CEO of Noodles & Company, told Nation’s Restaurant News that he recognizes the lower sales and wants to see the chain capitalize on its strengths. “Despite being in the heat of the battle, with plenty of road ahead of us, I do feel very good about the ideas and energy channeled into the action plans to rebuild momentum,” Reddy said.
Reddy noticed that online ordering has been shown to boost restaurant sales. He also said that Noodles & Company has been testing a new kids’ meal program that has been “incredibly well received.” Kids can choose between four dishes with two sides and a drink.
There are also talks to pursue catering to develop community-marketing efforts in schools and for sports teams. Noodles & Company will increase their spending for marketing campaigns by $1 million.
Noodles & Company does not use artificial ingredients in their foods, and plans to emphasize that fact in their community marketing efforts.