Is Nestlé marching to the beat of a new Drumstick?

Nestlé 

Nestlé Goes GMO-Free and Bans Artificial Additives From Its Ice Cream

Nestlé announced a ban on artificial colors, flavors, GMOs, and high fructose corn syrup from more than 100 products

Last year, Nestlé announced that it would be dropping all artificial ingredients from its chocolate products, and now the food giant is taking its promises one step further by eliminating GMOs, artificial ingredients, and high fructose corn syrup from more than 100 of its ice cream products, including Häagen-Dazs, Skinny Cow, Drumstick, and Edy’s.

The company also promises to use fresh milk from cows not treated with growth hormones, and will reduce sugar in many of its products by 11 percent.

“Nestlé Dreyer's Ice Cream understands that consumers want to know what's in their food, where those ingredients come from and how the food products they purchase are made," said Robert Kilmer, president, Nestlé Dreyer's Ice Cream. "Using simpler ingredients that our consumers can recognize, and removing those that don't belong, is a natural next step for our brands."

Nestlé follows in the footsteps of multiple other food brands like Hershey, which went all-natural and mostly GMO-free last year.

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