Millennials Take Love for Food to New Level

A new study by the ad agency Havas Worldwide found that millennials enjoy food more than sex

For millennials, this is the pinnacle of desire.

The millennial generation prides itself on a love of food. According to a new study, however, that love goes deeper than anyone could have realized.

The study, published by Havas Worldwide, found that many millennials prefer eating to any other pleasure-producing activity, including sex — the pleasure-producing activity. Of the respondents, 46 percent of men and 51 percent of women said food could be as pleasurable as sex.

Some posit that millennials just aren’t that into sex. A study by The Washington Post reported that people born in the 1990s—millennials—are “more than twice as likely to be sexually inactive in their early 20s as the previous generation was.”

However, it may just be that millennials simply see a good meal as harder to get. “Sex might be easily available to them, fine dining is not,” explained Emily Morse, host of podcast “Sex With Emily. “It takes money and time to go out to a nice restaurant, two things that are less available to millennials than sex. So naturally they would covet a great dinner over a casual hookup.”


In other words, #FoodPorn may have a whole new meaning for the younger generations.