Fast on the heels of hiring its new CEO, McDonald’s has come out with its latest marketing ploy: next week you could be the recipient of a free McDonald’s meal. As revealed in their Super Bowl commercial, between February 2 and 14, customers will be randomly selected during certain times of the day to “pay with lovin.’” This could mean paying with a selfie, hug, high-five, doing a dance, or even calling your mother.
"We want to thank our customers for making our day and hopefully they will make someone else’s as well — that’s what Lovin’ is all about," a spokesperson for McDonald's said in a statement.
The new concept is a spin on the classic “I’m lovin’ it” ad campaign. You can watch the Super Bowl commercial spot below: (warning the ad spot is pretty cheesy, but it’s kind of adorable in its own way).
This McDonald’s commercial has certainly gotten a lot more positive attention than the “Signs” commercial that aired during the playoffs, but that’s probably because free food is involved.