McDonald’s Will Let You Pay for Your Meal with Hugs and High-Fives

In the new McDonald’s Super Bowl commercial, the fast food giant unveiled its “Pay with Lovin’” campaign

Photo Sasabune Omakase Modified: Flickr/erin/CC 4.0

Endure an uncomfortable hug from a stranger for a free burger? We can dig it.

Fast on the heels of hiring its new CEO, McDonald’s has come out with its latest marketing ploy: next week you could be the recipient of a free McDonald’s meal. As revealed in their Super Bowl commercial, between February 2 and 14, customers will be randomly selected during certain times of the day to “pay with lovin.’” This could mean paying with a selfie, hug, high-five, doing a dance, or even calling your mother.

"We want to thank our customers for making our day and hopefully they will make someone else’s as well — that’s what Lovin’ is all about," a spokesperson for McDonald's said in a statement.

The new concept is a spin on the classic “I’m lovin’ it” ad campaign. You can watch the Super Bowl commercial spot below: (warning the ad spot is pretty cheesy, but it’s kind of adorable in its own way).

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This McDonald’s commercial has certainly gotten a lot more positive attention than the “Signs” commercial that aired during the playoffs, but that’s probably because free food is involved.