McDonald’s burgers are getting a fresher look. After announcing a new test of fresh ground beef in November, the Golden Arches is expanding the test to include 328 restaurant locations in Texas. McDonald’s has historically always used frozen beef patties to make its burgers, but if all goes well, McDonald’s locations across the country could soon be serving fresh beef — as does the chain’s burger competitor, Wendy’s.
“To deliver sustained growth, we have to attract more customers more often,” CEO Steve Easterbrook said in a statement. “Our greatest opportunities reside at the very heart of our brand — our food, value, and the customer experience.”
This announcement comes on the heels of a tactical decision by McDonald’s to focus less on introducing healthier menu items (McDonald’s smoothie bowls anyone?) and more on improving the classic menu items they’ve had for years. It looks like fresh beef is part of that plan.
Shares of the burger chain have moderately increased this week by 1.38 percent.