McDonald’s Launches Table Service and Screen Ordering Nationwide
After testing out table service in select locations across America and the U.K., McDonald’s is officially launching the program as early as next year, along with screen ordering, in five cities across America: Boston, Chicago, San Francisco, Seattle, and Washington, D.C.
McDonald’s is also installing free-standing kiosks at the front of every restaurant where customers can order, pay, and indicate whether they want their food brought to them by a server.
All of this is part of the revitalization efforts to lift slumping sales. Other revamp initiatives include all-day breakfast, customized burgers, and kale salads.
Test runs in Florida, California, and New York last year were successful and saw an increase in foot traffic, according to The Wall Street Journal. Customer feedback was also positive, specifically noting that people appreciated having their food brought to them.
McDonald’s CEO Steve Easterbrook ensured The New York Times that jobs would not be cut as a result of this new restaurant feature.