Lucky Charms Is Releasing a Special Marshmallows-Only Box to 10 Cereal Fans


As a kid, you picked out all of the cereal bits and left the marshmallows; as an adult, you won’t have to.

Remember when you were a kid and the best part of eating breakfast cereal (besides drinking cereal milk, of course), was getting to munch on marshmallows for breakfast? Sure, they may have been the dried, chalky kind of marshmallows, but it still felt like you were getting away with something. General Mills is making dreams come true by creating a very limited-edition box of marshmallows-only Lucky Charms; 10 “lucky” cereal fans will get their hands on a box.

So how do you become one of the few, the proud, the marshmallow-eaters? Just snap a selfie of yourself holding an imaginary box of cereal and post it on Twitter, Facebook, and Instagram with the hashtag, #Lucky10Sweepstakes. If your selfie is chosen, then you’ll be sent a magical, rainbow box of marshmallow Lucky Charms. Being a member of this exclusive club has a retail value of $50.

“Our goal with Lucky Charms and all our cereals is to provide a balanced breakfast and while we know everyone loves the marshmallows, the oats are an important part of the cereal too,” company spokesman Mike Siemienas told Fortune. “At this time, the limited edition Marshmallow Only boxes are only available through this sweepstakes.”


The contest ends October 18, so get those selfies uploaded for your chance at the sugar crash of a lifetime!