Deleting that drool-worthy mac and cheese your Instagram account can help to feed those in need thanks to Land O’Lakes’ “Delete to Feed” campaign. For each food photo deleted from Instagram, the company will donate 11 meals to those in need, Adweek reported.
To participate, simply connect your Instagram to the Delete to Feed website so that it can keep track of the number of photos deleted.
“This small act has a big payoff, since each deleted photo provides 11 meals to those in need,” said Andy Azula, SVP and executive creative director at The Martin Agency, which is helping out with the campaign. “Hopefully, this helps raise awareness of the food insecurity problem within the United States.”
The campaign will run through mid-October, or until Land O’Lakes reaches its target of 2.75 million meals donated — equaling about $250,000.