kroger

Shutterstock / Jonathan Weiss

Kroger Goes Earth-Friendly in New Program

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The program aligns with the company’s goal to have zero waste by 2020
kroger

Shutterstock / Jonathan Weiss

The new campaign is also comes along with the company’s $50,000 donation to the World Wildlife Fund.

With Earth Day coming up, Kroger is bringing on a new program to encourage sustainable and earth-friendly practices and living.

 

According to the company, the program involves more than $60 in coupons for products with certifications such as Fair Trade, Rainforest Alliance, and Forest Stewardship Council and healthy recipes using eco-friendly products. In addition, the company is also providing a deep-dive into its sustainable supply chain initiatives and tips on how small changes can make a big difference in the effort to minimize waste.

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"At Kroger, our goal is to be a positive force for change in our communities and to conscientiously drive sustainability and innovation into the supply chain," Jessica Adelman, vice president of corporate affairs at Kroger, said in a statement. "Every day our 443,000 associates work together to serve the more than 8.5 million customers that enter our stores. We strive to make their lives easier, healthier, brighter and a little bit lighter and make a difference."