Kellogg’s Introduces Fall-Themed Lineup
Each fall, the leaves start to change, the temperature cools down, and it becomes “sweater weather.” But recently, the changing of the seasons has also brought with it a new phenomenon: originally starting with the popularity of Starbucks’ pumpkin spice lattes, the pumpkin spice trend has spread to lots of other companies’ fall food lineups.
This year, Kellogg’s is joining the ranks of the pumpkin spice providers of the world, introducing a new line of breakfast options. From Special K to Pop-Tarts, the limited-edition line will thankfully taste like the apple- and pumpkin-flavored fall treats we all know and love.
The launch of these new products is an attempt to halt the slow decline of Kellogg Co.’s breakfast sector. The segment saw sales decline 1.2 percent in the first quarter of 2016 when compared to the first quarter of 2015. However, executives are confident that the segment will bounce back, especially thanks to an increased focus on Special K, which gained market share this year and earned the status of best-selling breakfast product in the Kellogg’s lineup.
The new fall products will only be available while supplies last. Here is the full lineup:
Cereals: Special K Pumpkin Spice Crunch, Special K Apple Cinnamon Crunch, Halloween Chocolate Kellogg’s Frosted Flakes
Baked goods/bars: Pop-Tarts Frosted Caramel Apple, Pop-Tarts Frosted Pumpkin Pie, Nutri-Grain Pumpkin Spice, Keebler Pumpkin Spice Fudge Stripes Cookies.