Hurom Partners With Ferrari and Lamborghini Designers for Luxury Car-Inspired Slow Juicers

The idea of the collaboration was to merge premium design and nutritional capability


The juicers are made with BPA-free plastic for extreme durability.

Premium slow juicer company Hurom tapped into the creative minds at Giugiaro Design of Italdesign Giugiaro — the top Italian automotive designer that has created luxury cars for Ferrari, Maserati, and Lamborghini, among others — to design two new juicers that combine sleek design and Hurom’s patented slow squeeze technology.

The two new products, the Hurom H-AE and H-AF, are intended to “cultivate and enhance the healthy juicing culture,” according to a company statement.

“By partnering with Giugiaro Design for our newest slow juicers, we are taking a step further to meet our consumers’ needs by providing our patented slow squeeze technology, packaged in a premium design crafted by the makers of the world’s top supercars,” Sam Kim, president of HUROM North America, said.

The firm designed the outer case of the juicers, which includes a “prominent and intuitive” power button, aimed at giving juicer users an “automotive experience,” according to the company website.

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The limited-edition juicers are available online for $699 in two colorways, red and blue.