Hundreds of People Camped Out Overnight for Japan’s First-Ever Taco Bell
Taco Bell just opened its first-ever restaurant in Japan. More exciting than the Crunchwrap coming to Tokyo, however, is that hundreds of people camped out overnight to be the first to experience Taco Bell in the hip neighborhood of Shibuya. We can only imagine that they were eager to see what the American fuss to “live más” was all about. This is the 26th international market that Taco Bell has infiltrated.
"Shibuya has so much energy, it's very youthful, and you know our brand is a very youthful brand," Melissa Lora, president of Taco Bell International, said in a statement. "So we thought Shibuya would be the perfect area to introduce ourselves to the Tokyo market."
The décor of the new Taco Bell is clearly supposed to scream “hip” and “with it”: The interior is decorated with distressed brick walls and purple neon lights, as seen in photos taken by Rocket News 24.
The Japanese menu is a little bit different than the American menu — to appeal to local tastes, of course — and features items like a fajita quesadilla, taco rice bowl, and a shrimp and avocado burrito. Sadly, unlike its American counterparts, Taco Bell Tokyo will not serve breakfast. Prices are also higher than Americans are used to, according to Reuters, at 320 yen ($2.67) for a taco and 500 yen ($4.20) for a burrito.