Google is getting into the food truck business — well, sort of. The tech company is teaming up with food trucks across the country to give people food in exchange for quick photo-finding skills.It’s all part of a promotion for Google Photos, a Google app released in May that provides a one-stop shop for all of your photos and videos around the Internet. Participants will “pay” for their food by finding a photo on their phone using a specific search term, like “dog” or “beach,” under 20 seconds. If you have the fastest fingers in the West, or if you’re simply the quickest in line that day, you’ll win free food.
The Google Photos truck is coming to New York City at the end of this month. Food will be provided by the award-winning truck Wafels & Dinges, an authentic Belgian waffle truck, and other collaborations are expected. You can find the Google food truck from July 29 through August 2 during a morning and evening shift. The truck will be in DUMBO and on Astor Place on July 29, Wall Street and the Flatiron District on July 30, Chelsea and St. Mark’s Place on July 31, Midtown East and the West Village on August 1, and the Flatiron District and SoHo on August 2.
Not from New York? Google’s food trucks will visit Portland, Los Angeles, and Austin later this summer.