General Mills, The Nature Conservancy, the Soil Health Institute, and the Soil Health Partnership have joined forces to support farm sustainability all through investing in soil. According to the press release, the effort aims to “pave the way,” both economically and sustainably, for farmers and the future of food.
As part of the mission, General Mills has pledged to a $2 million, three-year deal commitment with conservation groups to support resources for farmers, landowners, and supply chain leaders to better soil health practices, according to the Soil Health Institute.
"Soil health is critical for everyone including farmers, farm communities, consumers, and companies," Jerry Lynch, chief sustainability officer at General Mills, said in a statement. "We are grateful to partner with farmers in our supply chain in their ongoing work to build healthy soils, and welcome further collaboration with all interested parties in the value chain."