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FDA Gives Green Light for ‘Rosé,’ Del Monte’s Genetically Engineered Pink Pineapple

Del Monte claims the new fruit is “as safe and nutritious as its conventional counterparts”

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Del Monte has yet to officially reveal images of the pink-flesh pineapple.

Last week, the U.S. Food and Drug Administration completed its evaluation of Del Monte Fresh Produce’s patented pink pineapples and concluded they were safe to produce.

The pineapple, known as “Rosé,” passed the FDA’s evaluation with “no unresolved safety or regulatory questions,” according to the FDA website.

The Rosé has been genetically engineered to contain more lycopene — the natural pigment found in tomatoes and watermelons that gives the fruits their pink and red hues. According to the FDA, “it is commonly and safely consumed.”

In terms of taste, the pink fruit will be marketed as an “extra sweet pink flesh pineapple,” differentiating it from the conventional golden pineapple.

Although the pineapple will be sold in the U.S., the tropical fruit will most likely be grown in Costa Rica. 


According to the FDA, a consultation is not synonymous with the organization’s approval, but serves as a guideline for food developers to make sure new plant varieties comply with the Federal Food, Drug, and Cosmetic Act.