Bo Muller-Moore, a Vermont-based folk artist who was hit with a cease-and-desist order from Chick Fil-A over his use of the phrase “eat more kale,” which the company alleged was too similar to its trademarked slogan, “Eat Mor Chikin,” has defeated the fast-food giant in court, reports The Associated Press.
Inspired by a farmer friend, Muller-Moore began using the phrase in 2001 and subsequently used the slogan to promote local agriculture, printing it on clothing and bumper stickers.
In 2011, the artist applied to trademark the phrase, and was sent a cease-and-desist letter from Chick fil-A.
According to the Associated Press, “Chick-fil-A cited 30 examples of others who had tried to use the ‘eat more’ phrase and withdrew it after the company objected.”
Muller-Moore, however, fought back. The artist gained the support of Vermont officials, including Governor Peter Shumlin and several pro-bono lawyers.
"This is more than just about a victory for 'eat more kale,'" Governor Shumlin said on Friday, December 12. "It's a victory for grow local. It's a victory for Vermont's small food and farm agricultural renaissance, and it's a victory for Vermont."