Joy in Childhood Foundation

Joy in Childhood Foundation

Dunkin’ Donuts and Baskin-Robbins Debut Rebranded Joy in Childhood Foundation

Rebranded foundation seeks to “provide the simple joys of childhood to sick and hungry kids”

For its third annual Week of Joy, Oct. 17 through 21, and the 10th anniversary of its charitable foundation, the Dunkin’ Donuts & Baskin-Robbins Community Foundation has rebranded and is now the Joy in Childhood Foundation.

The foundation is committed to “improving the lives of sick and hungry children across the country by providing the simple joys of childhood to children whose lives are compromised by health and hunger issues,” according to a release.

More than 1,500 Dunkin’ Donuts and Baskin-Robbins franchisees, crew members, and corporate employees are expected to volunteer a combined 4,000 hours to provide meals to those in need. To date, the foundation has given more than $11 million to hundreds of national and local charities.

“The rebrand of our Foundation allows us to channel the incredible work of our operators into a mission that so closely aligns with the values of Dunkin’ Brands, our franchisees and our guests to make a meaningful difference in our communities,” said Nigel Travis, chairman and CEO of Dunkin’ Brands.

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After the Week of Joy, the company will debut its National Community Cups Program throughout November, during which customers will be invited to make a $1 donation to the Joy in Childhood Foundation.