Watch out, Doritos fans, your chips are about to get a whole lot brighter. Doritos is releasing a line of limited-edition, rainbow-colored chips in solidarity with LGBT Pride. Each bag of Doritos Rainbows will contain an assortment of red, orange, green, blue, and purple chips as a nod to the rainbow Pride flag.
“There’s nothing bolder than being yourself,” the package’s slogan reads, an LGBT spin on the current Doritos slogan, “For the bold.”
You actually won’t find these special Doritos on your grocery store shelves. Instead, you can snag a pack if you donate $10 or more to the It Gets Better Project, a LGBT-centric, anti-bullying non-profit. When you submit your donation, the special Doritos will arrive at your house within one or two weeks. , Shipping costs are covered, and 100 percent of the profits will go to It Gets Better.
“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” Ram Krishnan, chief marketing officer of Frito-Lay said in a statement. “With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”