Domino’s Debuts Zero-Click Ordering and Three-Minute Pizzas for Busy Customers

Domino’s aims to make our lives easier with a new ‘no-click’ ordering app and pizzas that are ready in record time
Are we one step away from ordering pizza telepathically with a chip in our brains?


Are we one step away from ordering pizza telepathically with a chip in our brains?

First Domino’s introduced us to ordering by emoji and pizza delivery robots. Now, the chain is taking its technology interests to new heights with no-click ordering and a pizza-making process that clocks in at just 180 seconds.

Zero Click is a new app from Domino’s that saves your favorite pizza order. Every time you open the app, you automatically get your choice of Domino’s deliciousness sent to your door. This sounds like a recipe for drunken disaster or a phone glitch waiting to happen. But luckily, the app offers you a 10-second countdown in case you didn’t actually mean to open it.

“We think about how to make digital ordering better all day and all night," Dennis Maloney, chief digital officer at Domino's, said in a statement. "Zero-click ordering is a dream come true for us. I'm not saying the idea came to me in a dream, but I challenge someone to dream up an easier way to order."

On the other side of the world, Domino’s Australia is working on the three-minute pizza, made possible by high-speed cooking technology and military-grade robots that can cut cooking times in half. The venture — which is undergoing trial runs in select locations — is known as Project 3-10 (ready in three minutes and at your door in 10), according to Bloomberg.

“The growth that’s going to come from that is mind-boggling,” said Domino’s CEO Don Meji.

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