Chobani to Introduce Sriracha and Chipotle Yogurt
photo courtesy of Chobani
In response to a slowdown in Greek yogurt sales and in an effort to promote its continued growth, Chobani is preparing to launch a new line of flavors for 2016, “all aimed at getting people eating more yogurt throughout the day,” according to BuzzFeed.
Two notable flavors that will be part of the lineup are savory-spicy frontiers, playing with the classic sweet and savory pairing. Sriracha Mango and Chipotle Pineapple are to be introduced to Chobani’s ‘Flip’ series, which offers yogurt and toppings in two separate compartments. According to TIME, Sriracha Mango features low-fat mango yogurt with, “sriracha-coated rice crisps, mini sesame sticks, and roasted and salted cashew pieces,” and Chipotle Pineapple features low-fat pineapple yogurt with chipotle-flavored granola, “smoked almonds, and pumpkin seeds.”
Chief Marketing and Brand Officer of Chobani, Peter McGuinness, tells BuzzFeed, “We think these sweet and spicy things are very interesting. Very interesting.” A jalapeño variety is supposedly in the works. In addition to Sriracha Mango and Chipotle Pineapple, Chobani plans to launch 14 other products at the start of 2016, including a Peanut Butter and Jelly Flip and limited-edition flavors Peppermint Flip, Apple Cinnamon, and Maple.