The Cheesecake Factory is releasing a new group of superfood options to the summer menu starting in August.
This new section of healthier options will feature power foods such as kale, blueberries, almonds, salmon, and quinoa, according to Nation’s Restaurant News. The Cheesecake Factory noted that this is an effort to appeal to millennials, as well as a broader demographic.
David Overton, chairman and CEO of The Cheesecake Factory, said that the SkinnyLicious menu options—another line marketed as “healthier”—are doing well and hopes the same for the Superfoods options.
“It’s our take on what guests want today and an innovative approach to continuing to drive relevance,” Overton said. “We believe it will resonate not only with Millennials, but have broad appeal across a wide demographic.
Along with the superfoods menu category, menu prices will increase about 2.5 percent this year. The Cheesecake Factory is also testing a mobile app in Thousand Oaks, California called CakePay. The full details of the app have not been disclosed.
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