Using your Bluetooth headset to dial and order a pizza while driving is so yesterday. The car of the future will have a built-in pizza-ordering button, and you won’t even have to lift a finger from the dashboard. Visa unveiled a new connected car concept at the Mobile World Congress in Barcelona this week. Visa’s concept car, designed in partnership with Pizza Hut and Accenture, will allow you to press a button inside your car, and, using interactive voice control, place your order and pay with Visa mobile checkout. Pizza Hut will then be notified via Bluetooth technology when your vehicle is approaching its pizza destination.
“By 2020 it is estimated that more than 250 million vehicles worldwide will include some form of embedded connectivity,” Bill Gajda, senior vice president of Innovation and Strategic Partnerships, Visa Inc., said at the conference. “As the number of connected cars on the road increases, so does our ability to bring secure online commerce to consumers everywhere. We initially focused on a specific use case — ordering a meal on your way home — but we envision a world where consumers can seamlessly make many of their everyday purchases from the car.”
Right now, the focus of the technology is on ordering food, but the same concept could also work for purchasing gas and adding time to parking meters. Visa will roll out a test car in California in the coming months.