Two of the biggest fast food chains in the world are — perhaps unsurprisingly — the most reviled. A new consumer survey from Temkin Experience revealed that McDonald’s and Burger King received the worst approval ratings gathered from a pool of more than 10,000 restaurant-goers. McDonald’s came in dead-last, with Burger King following not too far behind.
But McDonald’s and Burger King shouldn’t feel too bad: Only three chains actually received a “good” rating or more from customers: Baskin-Robbins, KFC, and Domino's.
Even though McDonald’s is the most-hated chain in the country, it is simultaneously the most-visited fast food restaurant, according to recent data from Nation’s Restaurant News. (It’s no longer the largest chain in America; that title was overtaken by Subway a few years ago).
A McDonald’s spokesperson commented to Business Insider on the chain’s recent cringe-worthy status:
“We are committed to building a better McDonald's. Our turnaround plan involves a number of changes we know our customers value… We are on our journey to deliver on what matters most to our customers — and we know that is working as it has produced positive results. We look forward to continuing our positive momentum.”
In response to their positive grade, Baskin Robbins spokesperson commented the following:
“At Baskin-Robbins, we work hard every day to offer our guests a friendly, welcoming restaurant experience and a delicious and creative range of ice cream flavors, ice cream cakes, frozen beverages, ice cream sundaes and other frozen treats… We'll continue to look for ways to further surprise and delight our guests, both through new products and enhancements to the in-store experience.”
The Daily Meal has contacted Burger King for comment.