Soup

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Campbell’s Launches New Organic Soup Line, Souplicity

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“Simple is the new delicious”
Soup

Lucky_elephant / Shutterstock

The line is organic, non-GMO, and preservative-free.

Major companies, such as Pepsi and Coca-Cola, have been impacted by more health-conscious consumers, but Campbell’s is staying on trend with the release of its new line of organic soup, Souplicity.

Souplicity’s products are inspired by chefs, but have the convenience of being refrigerated, according to the company website.

"While more than half of consumers looking for foods that are both organic and made with simple, recognisable ingredients, there has been minimal innovation in the fresh refrigerated soup category to meet these demands," Todd Putman, general manager at Campbell's C-Fresh unit, told Just-Food. "With Souplicity, we're bringing bold flavours and variety to consumers who crave a fresh culinary twist on a classic."

The products in the line go through high-pressure processing, a method that kills bacteria without chemical preservatives and maintains the soup’s quality, Food Beast reported.

Souplicity currently has four flavors: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime.

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The soups come in 17.6-ounce containers and cost $5.99.