Souplicity’s products are inspired by chefs, but have the convenience of being refrigerated, according to the company website.
"While more than half of consumers looking for foods that are both organic and made with simple, recognisable ingredients, there has been minimal innovation in the fresh refrigerated soup category to meet these demands," Todd Putman, general manager at Campbell's C-Fresh unit, told Just-Food. "With Souplicity, we're bringing bold flavours and variety to consumers who crave a fresh culinary twist on a classic."
Souplicity currently has four flavors: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime.
The soups come in 17.6-ounce containers and cost $5.99.