Ben & Jerry’s Renames Cookie Dough Ice Cream ‘I Dough, I Dough’ to Celebrate Marriage Equality Decision
Ben & Jerry’s announced on June 26 that they are renaming their chocolate chip cookie dough ice cream “I Dough, I Dough,” in honor of the Supreme Court’s decision to uphold marriage equality in the United States, according to a press release.
The new ice cream pint will have a commemorative pint sleeve and will be available at participating Ben & Jerry’s locations for a limited time. The sleeves will also be for sale online through the Human Rights Campaign. All proceeds will benefit the organization.
A spokesperson for Ben & Jerry’s said in a statement, “Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same-sex couples everywhere.”
In 1989, Ben & Jerry’s was the first company in the state of Vermont to offer full benefits to same-sex couples. In 2009, they renamed their Chubby Hubby ice cream “Hubby, Hubby” in support of legalized gay marriage in Vermont.