The Roker Burger ($7.49), available August 22–26, “is a 100% all-natural Angus burger topped with Niman Ranch BBQ pulled pork, double American cheese, red-eye mayo, and pickles,” according to a release.
One dollar from every purchase of a Roker Burger supports No Kid Hungry, a campaign of the national anti-hunger organization Share Our Strength that works to end childhood hunger.
“Working with Al to create a quintessential southern barbecue burger was such a blast, and we think our fans are going to love it,” said Mark Rosati, culinary director of Shake Shack. “Even better, this burger will support the incredible work of our friends at No Kid Hungry.”
The Roker Burger marks the launch of a new series called “TODAY’s ORIGINALS” in which TODAY anchors “create and market products throughout the fall with proceeds being contributed to charitable causes.”