The Starbucks App Offers Free New York Times Articles to Members
Coffee fans who like to stay in the know: we have good news for you. Starbucks has announced that it is teaming up with The New York Times to offer free articles and top news access to Starbucks app members.If you have the app, you may know that you are already able to access 15 free articles. But starting in 2016, you’ll be able to read timely articles “addressing key social, political, and economic issues, weekend briefings, and the top news of the day.” Customers will also earn Starbucks rewards “stars” by subscribing to The New York Times.
“We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, chairman and CEO of Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life. We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks’ loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.”
This isn’t the only partnership Starbucks has announced recently. The coffee company also made a deal with Spotify that allows baristas to make playlists for their stores.