Brita and Cybersmile
For the “Filtered Life” campaign, the company has created a “Filter Your Feed” tool that looks for negative or hurtful words on your Twitter feed and allows you to replace them with positive ones, according to the press release. However, the tool can only be applied to outgoing, not incoming, tweets.
“Through our work with the Cybersmile Foundation, we hope to make the digital world a safer space for all to enjoy, so we can filter out the hate and enjoy the great things about the internet,” Tad Kittredge, director of marketing for Brita, said in a statement.
Cybersmile will donate $1, and up to $20,000 total, for every negative tweet deleted or positive post created using “#FilterYourFeed.”