Carlsberg, a German-style brewing company, unveiled the prototype for its Green Fiber Bottle, developed in partnership with Danish packaging company EcoXpac, at the Sustainable Brands 2016 conference in Copenhagen last week, Beverage Daily reported.
The company called it a “milestone” breakthrough for the “ambitious” three-year project.
Simon Boas Hoffmeyer, sustainability director at Carlsberg, said the company hopes to commercialize the bottle in 2018. However, the company still faces challenges, including the “development of the impulse drying technology that will be the cornerstone in creating a wood-fiber mold, fully biodegradable cap, coatings, inks, and binders.”
“[W]e have high hopes for the bottle, and believe it can bring new and interesting consumption experiences to our consumers, and help us to reduce our reliance on fossil fuels by using a renewable primary raw material for the bottles,” Hoffmeyer said.
The fibers used for the bottle will come from trees that are replanted at the same rate at which they are harvested.