Pepsi Is Releasing Some Kind of Throwback Soda Called ‘1893’
The soda giant has reportedly also previously filed to trademark the phrase “1893 from the makers of Pepsi-Cola.”
The upcoming launch follows the release of a pure-sugar soda called Caleb’s Kola from Pepsi in 2014, named after founder Caleb Bradham.
Both drinks appear to be aimed at millennials, the elusive demographic forcing soda companies to try to appear interested in whole foods and natural ingredients. “Brad’s Drink,” for example, was made from sugar, water, caramel, lemon oil, nutmeg, and other natural additives, according to PepsiStore.com.
Not much else is known about 1893, but it would appear that the brand is looking to the past to connect with modern consumers, perhaps spurred on by current food trends that invoke “ancient” ingredients and the diets of our Paleolithic ancestors.