On Wednesday, Pepsi announced that it has pulled its “Jump In” ad featuring Kendall Jenner just one day after its global debut after widespread accusations of appropriating the “Black Lives Matter” movement.
The company initially defended the ad to reiterate its intended mission to creatively bring together storylines from different walks of life into one “spontaneous moment,” according to a statement provided to Teen Vogue.
“Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark, and we apologize,” the company announced. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
The statement was released shortly after the controversy prompted a response from Martin Luther King Jr.’s daughter, Bernice King.
— Be A King (@BerniceKing) April 5, 2017
Jenner has yet to respond to the backlash.