The “perfect” pop will be available in a limited release of 6,500 Pepsi Perfect bottles — available exclusively online.
Each of the collectible bottles will be presented in a special collectible case, “filled with Pepsi Made with Real Sugar,” a newer name for Pepsi Throwback, which, as you may have guessed, uses cane sugar instead of the standard high-fructose corn syrup. To be clear, that means that Pepsi Perfect is not a newer, more perfect version of Pepsi.
Each 16.9 ounce bottle will be available for $20.15 — a steal compared to the $50 Doc Brown gives Marty in the film to buy it.
Closer to October 21, Pepsi has promised to release more details about how to acquire Pepsi Perfect.
However — if you absolutely cannot wait until the 21st, you can also get a free bottle during New York Comic Con, Thursday, October 8 through Friday, October 11.
All you have to do is dress up as Marty McFly and visit the Pepsi Perfect booth between 1 p.m. and 2 p.m. on Thursday, or 11 a.m. to 12 p.m. from Friday through Sunday. The first 200 people to show up each day will be rewarded with their very own Pepsi Perfect.