It’s a problem that many of us are all too familiar with: You want to enjoy a bottle of wine, but there is no corkscrew to be found.
Though there are many creative ways to get around this issue, a video by winemaker Stephen Cronk of Mirabeau en Provence demonstrating how to open a bottle of wine with a shoe has amassed more than 50 million views since it was posted a little more than two years ago – 11 million from YouTube and 39 million more from being shared on social media.
“I’m keen to entertain and engage with fans on social media platforms,” Cronk said, “and this video seems to have hit the spot, though not for want of trying – this was the 222nd video we shot and posted online!”
But Cronk doesn’t want the fame from this video to detract from the fact that he is making award-winning Provence rosé. “Our aim is to simultaneously demystify the word of wine and to make wine fun for consumers,” he said to The Drinks Business. “Having done our research, 50 million views must make this video from Mirabeau the most watched online wine video in the world.”
Mirabeau en Provence was founded by Stephen and his wife, Jeany, in 2009.