Minneapolis Brewer Forced to Rename Its LSD Beer

The federal government was not so entertained by the beer’s clever name

Indeed Brewing renamed its ale Lavender, Sunflower Honey, and Date Honey Ale.

Minneapolis-based brewery Indeed Brewing had no problem selling its LSD Beer within state lines, but ran into trouble with the Alcohol and Tobacco Tax and Trade Bureau (TTB) when it expanded its distribution outside of state lines.

The federal government was not so amused by the beer’s quirky name, and demanded that the company change the name that appears on its labels, according to Star Tribune. Any and all out-of-state marketing by Indeed could not highlight the letters L, S, and D, and the company ultimately changed the brew’s name to Lavender, Sunflower Honey, and Date Honey Ale.

“We're not trying to promote drugs or anything like that,” said Thomas Whisenand, Indeed co-founder and co-owner. “It's a funky beer with a funky name. We're just trying to have fun.”

The new, federally approved cans subtly include the initials LSD by vertically lining up the words Lavender, Sunflower, and Date, and features ‘psychedelic artwork.’


Click here to read about a Cannabis Energy Drink that was met with similar opposition.