The fast food chain brought out the fall-favorite drink August 31, but a spokesperson told Bloomberg that just 38 percent of locations across the country will carry it. This translates to about 5,500 stores out of 14,350.
It’s unclear why they decided to make the pumpkin spice latte so elusive when competitors like Starbucks offer it at every outpost (we even have a countdown going!). Perhaps McDonald’s is modeling their pumpkin spice latte after their New England-exclusive lobster roll that was available for the summer.
Bloomberg also notes that McDonald’s is struggling to boost sales in U.S. restaurants. The company did reject Burger King’s offer to create a McWhopper for Peace Day, which could have helped with business.
Maybe McDonald’s will make up for the lack of pumpkin spice lattes with winter drinks, like their white chocolate mocha.