Lime-A-Rita Brings in Jessie James Decker to Kick Off Its New Spring Flavors
In March, Lime-A-Rita firmly positioned itself as a female-focused beverage with the “Make it a Margarita Moment” campaign. Now, to kick off its new seasonal flavors, the brand has enlisted the help of country singer and fashion designer, Jessie James Decker.
In addition to the female-led marketing team, the campaign features a series of ad spots showcasing women bonding with a Lime-A-Rita in hand, which is what Decker told The Daily Meal connects her with the brand.
“I love that it promotes a girls’ night out,” Decker said, whether you’re hanging out boat-side in Florida or getting together with your friends.
Although this season’s flavor lineup features refreshing warm-weather flavors, Decker said Peach-A-Rita is her favorite. To highlight the seasonal flavor, the brand launched “Emoji Your Peach,” which allows you to customize your own peach emoji to share on social media.