Dr Pepper Snapple Group Teams Up with Keurig for Forthcoming At-Home Cold Beverage System
Keurig Green Mountain has announced a partnership with the Dr Pepper Snapple Group (DPS) in which the companies will develop a selection of the beverage company’s iconic brands for the upcoming at-home beverage system, according to a press release.
As part of the multi-year agreement, “Keurig will be the exclusive producer of single-serve, pod-based carbonated DPS brands utilizing fountain syrup in the Keurig Cold platform in the United States and Canada.”
Keurig Cold is slated to launch in the fall of 2015, and will offer consumers the ability to enjoy cold beverages at home, including carbonated drinks, juice drinks, and “enhanced waters.”
Aside from Dr Pepper and Snapple products, DPS’ portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt, and Sunkist soda.
“With Keurig Cold, we’ve leveraged Keurig innovation to make it possible for consumers to create great-tasting cold beverages at home with the one-touch simplicity of Keurig, announced Lori Tauber Marcus, chief product officer of Keurig Cold Systems. “We’re very excited to offer a range of Dr Pepper Snapple’s iconic brands in the system at launch.”