Studies have been conducted to test the relationship between music and the perceived taste of beer, but one craft brewer is using music to physically alter the yeast during the fermenting process to impact its flavor.
Derek Garman, the head brewer at Fortnight Brewing Company in Cary, North Carolina, and his team have taken to multi-platinum rap group Wu-Tang Clan and their 1993 Enter the Wu-Tang (36 Chambers) album to create “Bring da Ruckus,” the brewery’s new “hip-hops” beer.
In the company’s own brew study, the same beer was brewed twice: one with the brewery’s typical fermentation process, and again with the sounds of the Wu-Tang Clan playing through the duration of fermentation. The brewery then had results tested by Avazyme, a lab testing sector for food and beverage producers, according to the company’s website.
“The vibrations of a sound wave stress out the yeast, which will cause it to ferment differently, which creates different aromatics, which then creates different flavor profiles,” Colin Spark, co-owner of Fortnight Brewing, told MUNCHIES. “[Using music] really changed the flavor profile of this beer.”
The flavor of Bring da Ruckus reportedly had “more bitter, less floral, less sweet” taste than the original beer.