More companies are taking on higher standards when it comes to what’s really behind the products they’re pushing. Just last week, Dunkin’ Brands Group Inc., owner of Dunkin’ Donuts and Baskin-Robbins, announced that its goal is to remove artificial coloring and ingredients from its menu items by 2018. Similarly, Caribou Coffee is also raising the bar in the coffee industry with the announcement of its Clean Label commitment, which pledges to eliminate artificial ingredients from all beverages by 2018.
However, this isn’t the first time the company has taken a stance on high-quality ingredients — in 2010, the company says it opted out of using powdered chocolate (which it claims most other coffeehouses use) and began using real chocolate chips in its products, according to the press release.
As part of its Clean Label commitment, the coffee chain created an “Off-Limits” list which comprises over 70 ingredients that it will keep out of its drinks. Some of the ingredients include high fructose corn syrup and aspartame.