Capri Sun is suing Faribault Foods Inc. for using pouches they say are similar to their trademarked packaging.
Capri Sun is owned by Deutsche SiSi-Werke Betriebs GmbH in Eppelheim, Germany. The company was founded in 1966 and is best known for their trademarked beverages in a pouch.
Faribault is based in Minneapolis and makes packaging and product designs for several brands, such as Wal-Mart’s Great Value flavored juice drinks. The suit states that Fairbault used packaging similar to Capri Sun’s to make consumers think that they are drinking a Capri Sun product.
Carsten Kaisig, managing director of SiSi, stated that the complaint was filed against Faribault because “the iconic pouch design is a strong indicator of the source of Capri-Sun juice drinks in the eyes of the consumers in the United States and throughout the world… it would be a disservice to consumers to allow Faribault to continue deceiving and confusing customers into believing that the Faribault beverage products are affiliated with or endorsed by the same source as Capri Sun juice drinks."