Budweiser bottles will feature the Statue of Liberty for a short while in celebration of the brewer’s recent $2.5 million donation to the National Park Foundation. The donation was made in honor of Earth Day, April 22.
“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” said Brian Perkins, vice president of Budweiser.
“It’s fitting for Budweiser — a big, bold brand — to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging… as well as a pretty epic surprise concert this summer.”
The Lady Liberty packs will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.
Budweiser will also help support the national parks through a summer music program celebrating the conservation of historically significant parks and landmarks. On Monday, April 21, Budweiser also launched a day of service in parks throughout New York City.
“Budweiser is an American brand with a steadfast commitment to our nation,” said Dan Wenk, interim president of the National Park Foundation. “With their generous, multi-faceted support of our Find Your Park movement, we will ensure that these special places are loved and protected well beyond the next 100 years.”