Beyoncé’s WTRMLN WTR Debuts Three New Flavors Exclusive to Whole Foods
Last year, Beyoncé announced her investment in WTRMLN WTR, a line of cold-pressed juice made from “ugly” watermelons. Recently, the brand expanded its portfolio to include three new flavors exclusive to Whole Foods: WTRMLN GNGR, WTRMLN LME, and WTRMLN TRT CHRRY.
Each of the new flavors build upon the original WTRMLN WTR flavor made with watermelon flesh and rind and organic juices and extracts, according to the press release. The WTRMLN GNGR contains lemon juice and ginger extract; the WTRMLN LME contains lime juice, lemon juice, and lime extract; and the WTRMLN TRT CHRRY contains tart cherry juice concentrate and lemon juice.
The three new blends are available through July at Whole Foods Market stores nationwide. The beverages come in 12-ounce bottles for $3.99.
According to the company, a percentage of sales from the new products will be donated to Whole Planet Foundation, a Whole Foods-affiliated nonprofit dedicated to poverty alleviation worldwide.