Ben & Jerry’s Is Releasing a Chocolate Chip Cookie Dough Beer
Last year, ice cream fans and beer fanatics everywhere collectively freaked out when Ben & Jerry’s announced a collaboration with New Belgium brewery to create a salted caramel brownie ale.
Now, Ben & Jerry’s is releasing another beer based on one of its iconic flavors: chocolate chip cookie dough. That’s right, starting this fall you’ll be able to get tipsy off of cookie dough ice cream-flavored beer.
True to form, the campaign behind the new product is socially and politically-motivated. Around $50,000 from the beer’s profits is expected to be donated to Protect Our Winters, a nonprofit dedicated to raising awareness around climate change.
“We are excited to be partnering once again with the good folks at Ben & Jerry’s and Protect Our Winters,” said New Belgium director of sustainability Jenn Vervier in a statement. “The beer in development tastes amazing and we look forward to talking about climate change and climate action. With the upcoming election and a new administration, year two is even more important than the first round.”